Dataczar Edge Blog

A list is the foundation of your email marketing efforts. With an average of 122% return on investment (ROI), email marketing is unparalleled in its potential to boost sales and help you build better customer relationships. Managing your email lists in Dat...

FOMO is so real. If you’ve never heard of this acronym before, you might have been living under a rock. FOMO, also known as the Fear of Missing Out, is something that we can all relate to. It’s the feeling that you get when your friends are throwing a part...

Emails can be used to build loyalty and trust around your business, and has one of the highest ROI’s (Return on Investment) of any marketing you’ll send. For every dollar you spend on email marketing, you get $38 in return! To make sure your first email bl...

Psychology is intrinsically linked to everything we do. But we bet you never thought about how it relates to email marketing! Psychology is essentially the science of the mind. The more you understand about the human mind, the more you can anticipate certa...

Email marketing is an important career. As the go-between, you have the power to create a strong and trustworthy relationship between companies and their clientele. Email marketers carry heavy responsibility with them not only in how they interact with com...

As an email marketer, you are the middle person between your company and your company’s customers. It’s vital that you build a relationship with your clients. Clients will only do business with a company that they trust and there can be no trust without a...

Phishing is a serious threat to both companies and their customers. Thankfully, there are several ways to tell if an email is legitimate or part of a larger phishing scheme. Here are a few of the most common phishing warning signs: - Grammar and spelling...

You worked hard setting up your website. Now make your website work for you! Regularly keeping in touch with subscribers keeps you front-of-mind. This increases your chances of converting them into customers. Making a newsletter from your website with Data...

It’s crucial that your brand has a strong reputation. Unfortunately, any brand’s reputation can be easily tarnished if they get caught up in a phishing scandal. Phishing is a huge threat to anyone online, especially to email marketers because it can negati...

In order to retain customer loyalty, you need to ensure that your customers feel valued. If your customers feel as though your only goal is to sell products and there is no emphasis on appreciating the customers that buy these products, they will quickly d...